Odds And Ends

F

Feathering – Feathering the edge of a graphic image gradually dissipates the edge, making the edge look blurry.

Flash – Vector graphic animation software from Macromedia that allows Flash graphics to look the same across all browsers, as long as the plug-in is installed. One of the advantages of Flash animations is their relatively fast download time.

(m)    Font – A font is a complete set of characters in a particular size and style of type. This includes the letter set, the number set, and all of the special character and diacritical marks you get by pressing the shift, option, or command/control keys. For example, Times New Roman Bold Italic is one font, and Times New Roman Bold is another font. Times New Roman is a single typeface.
(n)    Forms – HTML tags that define and label text-entry boxes, check boxes, radio buttons, and/or drop-down menus to create simple on-screen forms for collecting information from the viewer.
(o)    Frame – In animation, a frame is a single graphic image in a sequence of graphic images.
(p)    Frames – In HTML, providing the ability to break a web page into multiple, separately scrollable areas. Because some search engines cannot follow links in a framed web site, a good web designer will contain text in a NOFRAMES-tag and provide a link for search engines to index your site.
(q)    FTP – Stands for File Transfer Protocol. FTP allows you to copy or send files (HTML-documents, graphic images, spreadsheets) from one computer to another via the Internet.

G
(r)    GIF – Stands for Graphics Interchange Format. GIF images are the most widely used graphic format on the web. GIF images display up to 256 colors.
(s)    Glow – A glow is the opposite of a shadow in that it creates a surrounding highlight of an image. A high radiance creates a soft, subtle glow and a low radiance creates a hard, bright glow, such as a neon glow.
(t)    Gradient – A gradient is a gradual transition of colors. Many metallic images are gradients. Web images that use gradient fills as a special effect should be saved in a JPEG rather than a GIF format.
(u)    Graphic Backgrounds – The bottom-most layer on a web page, usually with either a design or color that highlights the above copy. A small graphic can be tiled to create a background texture for a web page.
(v)    Grayscale – An application of black ink (for print) or the color black (for the screen) that simulates a range of tones. Grayscale images have no hue (color). In print design, a grayscale graphic image appears to be black, white, and shades of gray, but it only uses a single color ink.

H

HTML – Abbreviation for Hypertext Markup Language; a cross-platform text-formatting system for creating web pages, including copy, images, sounds, frames, animation and more

Hyperlink – A hyperlink, more commonly called a link, is an electronic connection between one web page to either (1) other web pages on the same web site, or (2) web pages located on another web site. More specifically, a hyperlink is a connection between one page of a hypertext document and another.
(w)    Hypertext – Hypertext is any text that can be chosen by a reader and which causes another document to be retrieved and displayed.

I
(x)    Image Map – An image map is a single graphic image containing multiple, clickable hyperlinks.

J
(y)    JavaScript – JavaScript is a scripting language developed by Netscape. JavaScript can make web pages more animated and dynamic in terms of graphics and navigation. One of the most common graphic JavaScript effects is called a mouseover, and Javascript navigation is commonly created using drop-down menus.
(z)    JPEG – Abbreviation for Joint Photographic Experts Group. File format for full-color and black-and-white graphic images. JPEG images allow for more colors than GIF images and are usually smaller in size.

K
(aa)    Kilobyte – A kilobyte is a storage unit capable of storing 1,024 bytes of information.

L
(bb)    List – Text that is categorized, be it bulleted, numbered, or unnumbered. The default list bullets and numbers are black with no special effects. To make a bulleted list using graphic images as bullets, web graphic designers use a table format.

Tags: File Transfer Protocol, Flash, Graphics Interchange Format, HTML, HTML element, Hyperlink, Internet Marketing, Web design, Web page

This entry was posted on Monday, March 16th, 2009 at 6:18 am and is filed under Internet Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.