Odds And Ends

M
(cc)    Meta-tag – Meta-tags are HTML tags that can be used to identify the creator of a web page, what HTML specifications a web page follows, the keywords and description of the page, etc. The most common use of a meta-tag in online marketing is the keyword and description tags, which tell the search engines that index meta-tags what description to use in their search query results.
(dd)    Mouse over – A popular special effect for web graphics, generally programmed in JavaScript, that changes switches color or a graphic image when you place your cursor over it. Mouse overs can also be used to trigger navigation changes and pop-up windows.

O

Outline – In graphic design, tracing of the outer edge of text or a graphic image. If the outline is feathered, then the effect is generally referred to as a glow.

P

Plug-In – A software extension that provides added capabilities to the browser, for purposes such as viewing, hearing, or saving specially formatted files. Most plug-ins are available via the creator’s web page for downloading.

PNG – Stands for Portable Network Graphics format, and is generally pronounced “ping.” PNG is used for lossless compression and displaying images on the web. The advantages of PNG are that it supports images with millions of colors and produces background transparency without jagged edges. The disadvantages are that PNG images will not show up on older browsers, and still can be comparatively larger in file size than GIFs.

R

Radio Button – If you click your mouse on the radio buttons above, you will only be able to select one answer. A radio button is different from a check box, which can accept multiple checked items at a time.
(ee)    RGB – Stands for the colors Red-Green-Blue. In web design and design for computer monitors, colors are defined in terms of a combination of these three colors. For example, the RGB abbreviation for the color blue shown below is 0-0-255. In contrast, print designers typically define colors using CMYK.

S
(ff)    Search Engine – A search engines is a program that searches documents (i.e. web pages, which are HTML-documents) for specified keywords and returns the list of documents. A search engine has two parts, a spider and an indexer. The spider is the program that fetches the documents, and the indexer reads the documents and creates an index based on the words or ideas contained in each document.
(gg)    Spider/Robot – A software program that search engines use which visits every site on the web, follows all of the links, and catalogs all of the text of every web page that (a) contains text, and (b) it is able to visit or crawl.

T
(hh)    Text-Entry Box – If you place your cursor inside the text boxes, you will be able to type information into the online form.
(ii)    Thumbnail – A small version of a graphic image. For example, the image below is a thumbnail image of a web page.

U

URL – URL is the abbreviation for Uniform Resource Locator and is an address referring to a document on the Internet. In other words, it is the address of an individual web page element or web document on the Internet. The syntax of a URL consists of three elements:
·    the protocol, or the communication language, that the URL uses;
·    the domain name, or the exclusive name that identifies a web site; and
·    the path name of the file to be retrieved, usually an HTML document.

V
(jj)    Vector Graphic – A graphic image drawn in shapes and lines, called paths. Images created in Illustrator and Freehand (graphic design software) are vector graphics. They are usually exported to be bitmap images.

W

Web Site – A web site is a collection of electronic pages generally formatted in HTML (Hypertext Markup Language) that can contain text, graphic images, and multimedia effects such as sound files, video and/or animation files, and other programming elements such as Java and JavaScript.

Tags: HTML, HTML element, Internet Marketing, Portable Network Graphics, Search engine optimization, Uniform Resource Locator, Web design, Web page, Web search engine

This entry was posted on Monday, March 16th, 2009 at 6:31 am and is filed under Internet Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.