Objectives
The primary objective of the Link exchange team is to generate Traffic at our web site through hyper links in the form of either Text or Banner links.
The secondary objective is to get good search engine rankings for our set of keywords .Most search engines gives more importance to pages that have links pointing to that web site ( Inbound links) More the links in the world wide web , more the popularity of that web site and better the search engine rankings . This is the reason why CNN is more popular than rediff.com







