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(cc) Meta-tag – Meta-tags are HTML tags that can be used to identify the creator of a web page, what HTML specifications a web page follows, the keywords and description of the page, etc. The most common use of a meta-tag in online marketing is the keyword and description tags, which tell the search engines that index meta-tags what description to use in their search query results.
(dd) Mouse over – A popular special effect for web graphics, generally programmed in JavaScript, that changes switches color or a graphic image when you place your cursor over it. Mouse overs can also be used to trigger navigation changes and pop-up windows.
