There is allot of buzz about CPA Marketing online today, but what is it? In short, CPA (Cost Per Action or Cost Per Acquisition) is a payment system of advertising based on online performance where an affiliate marketer is compensated when a qualifying lead is acquired.
Qualifying actions can be leads or even something as simple as a subscriber submission on a vendor’s website, or of course a direct purchase. The business or promoter creates a list of procedures and pays affiliates on how many times such actions are processed. CPA, while it has become very popular on the Internet, has had a substantial number of websites and articles written about it since very early in 2001 but has only began to popular in the last few years.
