Odds And Ends

SEO or Search engine optimization is the most important part of internet marketing or online marketing. It’s a great skill that to be learned from continuous experiment and extensive research on latest internet search trends. Here is a set of questions that must be kept in mind if you want to be an expert SEO or SEO geek. If you have answers ready for these questions, you’ll be successfully evolve as an expert SEO.

1.    Can you write HTML code by hand?
2.    How you created any SEO tools?
3.    What do you think of the Page Rank algorithm?
4.    What are your thoughts on the direction of Web 2.0 technologies with regards to SEO?
5.    What SEO tools do you regularly use?
6.    What areas do you think are currently the most important in organically ranking a site?
7.    Explain to me which META tags are your primary targets.
8.    What do you think are the most important “on page” elements
9.    What do you think is the difference between SEO and SEM?
10.    What role does social media play in an SEO strategy?
11.    What web analytics packages are you familiar with?
12.    How do you distinguish the results of your search optimization work from a seasonal change in traffic patterns?
13.    How do you evaluate whether an SEO campaign is working?
14.    What does competitive analysis mean to you and what techniques do you use?
15.    If you’ve done 6 months of SEO for a site and yet there haven’t been any improvements, how would you go about diagnosing the problem?
16.    How many target keywords should a site have?
17.    What industry sites, blogs, and forums do you regularly read?
18.    Who are the two key people – who started Google? Larry Page, Sergey Brin
19.    Who is Matt Cutts? (Google enforcer, SEO guru, blogger)
20.    What do you think is different about working for an SEO agency vs. doing SEO in-house?
21.    What things wouldn’t you to do increase rankings because the risk of penalty is too high?
22.    I have a philosophy that I will only hire marketing people that can market themselves well… Based on the premise that if they can’t market themselves, how could they market something they don’t know as well. When I googled your name, you didn’t show up. Why should I hire you based on this premise?

Tags: Featured, Google, Internet Marketing, Larry Page, PageRank, Search engine marketing, Search engine optimization, Web 2.0, Web search engine

This entry was posted on Friday, March 13th, 2009 at 10:13 pm and is filed under Internet Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.