Depending on which niche you have chosen, you will be looking at web properties that have lots of people every day in that niche. If one was looking at the Online Marketing niche, you can go to high trafficforums such as the Warrior Forum, Digital Point. These are the best places to look for members and advertise what you have to offer. Because of spammer activity in the past, oft times Forums are sensitive in terms of how you advertise in them, so keep reading.
The most common way to use Forums commercially without paying for the privilege involves using some net etiquette. We suggest that you signup, read a few existing posts to get the flavor of the conversations, then add to the ongoing conversations without leaving a signature. Just comment meaningfully.
After a day or two or when others comment on your comments, change your profile and add a signature that includes only one of your websites. Behave like the exemplary citizen Kane by commenting and being responsive to others, then sometime in week two, add another website link inside your forum signature. This sig appears underneath every comment that you make, so twenty comments per day on ten sites can produce that many more back links and opportunities for people to get to your membership site.
In addition to using sig links and creating special offers, you can broker JV deals with the forum owner, or purchase banner ads. The point is that forums are a hotspot because this is where members in your niche hang out.
Other options include advertising with a pay per click engine like Google’s Adwords. You will be able to target chosen keywords. Picking keywords consisting of just one word is typically too broad to do much good and the commercial intent of most one word keywords is far too low to be useful for a membership site. Try using 3 or 4 word phrases with low competitiveness and less than 1000 monthly searches. PPC can be a stunning option because you can pretty much get feedback right away to see if your sales letter is good enough to convert.
Seo is definitely an area that you will want to focus on. For organic search results sales pages can rank for certain phrases but more often than not content-based pages do a lot better in terms of serps(Search engine Results Pages). For that reason, you should create articles that relate to the niche that your membership website focuses on. Have these articles link back to your sales page.
You can also take advantage of other sites out there. Article marketing works really well and you can get the dual benefits of potential clients who look at the article directories, and there will be times when your content is in the top 10 on the search engine result pages.
Some of the best things in the world are free and the web has a few of these too. Free sites such as Twitter.com, Hubpages.com and Wordpress.com are amongst the best out there. You can quickly and easily create webpages that can direct potential members to the conversion page. This type of marketing also has the benefit of getting back links to your website from sites hosting your content.
To Your Membership Site Success!!
Trevor Weir
Tags: Business, home business, membership software, membership software reviews