Guidelines for Effective Email Marketing
-Point out the similarities of the sites.
-Communicate by letting him know how he stands to benefit by exchanging links with us.
-Keep the mail short, compact and up to the point ( webmaster receives more than hundreds of mail everyday and most of it is Spam)
-Try to keep your mail interesting with subject line enticing enough to prompt him to open the mail.
-Be focused and polite.
-Nothing works better than a good sense of humor (try to have some of it in your mails.)
-Study the web site, which you are targeting. Find out the motive for the webmasters to run the site. Some have a web site for passion; many have it as a commercial interest, unravel the psychology of the webmaster and try to communicate at their mental level.
- Accept rejections. 80% of the owners won’t reply, 5% of the remaining will decline and the rest 15% is the actual market to tap.
Using Intelligent Headlines :
Do not use the headline “Reciprocal links” or proposal for Link exchange; this kills the curiosity value of the mail. Try to engage the webmaster’s interest by writing catchy headlines. Subject line that makes the webmaster curious to know the content of the mails have greater conversion rate that using the bland time tested one.
Use open ended subject lines like
An enquiry request.
A question about your web site.
Link suggestion at “http://www.zxy.com/links
Do you review web sites?
Bottlenecks & Speed breakers:
Spam: Any unsolicited email is Spam. Cutting and pasting the same mail is spam.
Do not copy and paste the same mail.
Do not approach web sites without link pages.
Do not use the same subject line repeatedly.
Do not approach same web sites for different category links
Tags: Internet Marketing, link exchange, Search engine optimization