Odds And Ends

If you are a website designer or you are into internet marketing, you should be aware of the following terms frequently used in website designing and internet marketing. Here we have discussed most frequent terms used in website designing from A to E in our part 1. Stay tuned for other parts to come soon.

A

Anchor text - Also called link text, referring to the text that appears in a text link. For example, if one links to the “Cosmopolitan Magazine” web site like this: Click here, then “Click here” is the anchor text for the link. Some search engines – notably Google – take anchor text into account when ranking sites. It is therefore beneficial to have keywords in the anchor text of links pointing to your site.

(a) Alignment – The positioning of a body of text. Text can be positioned to the left, right, or “center” of a page. For the best, consistent alignment, web site designers use tables and Cascading Style Sheets.

(b) Animated GIF – A GIF graphic file, which consists of two or more images shown in a timed sequence to give the effect of motion.

Anti-Aliasing - Smoothing or blending the transition of pixels in an image. Anti-aliasing the edges on a graphic image makes the edges appear smooth, not jagged.

B

Banner: the title of a periodical, which appears on the cover of the magazine and on the first page of the newsletter. It contains the name of the publication and serial information — date, volume, and number.

(c) Bevel - Adding a beveled effect to a graphic image gives the image a raised appearance by applying highlight colors and shadow colors to the inside and outside edges.

Bit-mapped (mode): the Paint graphics mode describes an image made of pixels where the pixel is either on (black) or off (white).

Bitmap graphic – A graphic image which is composed of a pattern of dots. The individual dots are stored as data on a computer. An example of an animation that is a bitmap graphic is a GIF animation.

Bitmap Image (bmp) - A graphic image stored as a specific arrangement of screen dots, or pixels. Web graphics are bitmap images. A graphic is defined by specifying the colors of dots or pixels which make up the picture. It is also known as raster graphics. Common types of bitmap graphics are GIF, JPEG, Photoshop, PCX, TIFF, Macintosh Paint, Microsoft Paint, PNG, FAX formats, and TGA.

Bookmark - Just as a paper bookmark is used as a reminder of the page you are on in a book, electronic bookmarks are used to bring you back to a web site or other site you may want to return to. The Netscape browser lets you bookmark any site and save the bookmarks in a file you can recall at any time. Microsoft Internet Explorer uses the term “favorite” instead of bookmark for the same concept.

Browser – The software used to view, manage, and access web pages by interpreting hypertext and hyperlinks. The two most common browsers are Netscape and Microsoft Internet Explorer. Web pages often appear differently depending on the brand and version of the browser intended to view them in.

C

(d) Check Box – If you click your mouse on the boxes, you will be able to select multiple services. A check box is different from a radio button, which can only accept one checked item at a time.

(e) Cookie – A cookie is a message given to a web browser (such as Netscape or Explorer) by a web server. The purpose of cookies is to identify web site users/visitors and possibly prepare customized web pages for them.

(f) Creative – Standard term for a banner advertisement; can refer to the design or format of a banner. It can also refer to the process of creating a design.

CSS – Abbreviation for Cascading Style Sheet, a feature of HTML developed by the W3C. With Cascading Style sheets, both web designers and end users can create style templates (sheet) that specifies how different text elements (paragraphs, headings, hyperlinks, etc.) appear on a web page. Currently, not all browsers express CSS formatting in the same manner.

D

(g) DHTML – Stands for Dynamic Hypertext Mark-up Language. DHTML is an HTML extension that allows web pages to react to the end users’ input, such as displaying a web page based on the type of browser or computer end users are viewing a page with

(h) Drop-Down Menu – If you click your mouse on the arrows, you will be able to select a product or service. Drop-down menus are commonly used for web site navigation.

(i) Drop Shadow – A drop shadow gives an image depth by creating shading offset behind a selected image.

(j) E

(k) Emboss – Embossing a graphic image adds dimension to it by making the image appear as if it were carved as a projection from a flat background.

Error 404 – This error message means Page Not Found (on a server).

Tags: Business, Business and Economy, Clients, Computers and Internet, Designer, Featured, Google, Graphics Interchange Format, Internet Explorer, Internet Marketing, Kubrick, Microsoft, Raster graphics, Web design, Web Design and Development, Web page, WordPress, WWW

This entry was posted on Monday, March 16th, 2009 at 6:01 am and is filed under Internet Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.