Normal looking models are on demand. The change in modelling industry is prominent.A new generation of reality TV shows has made an impact on the way models are used in advertising, according to leading agency Models Direct. Read the full press release below.
Via PRLog (Press Release) – Jan 31, 2009 – Bristol, UK – The turn of the century saw a massive increase in the number of reality TV shows produced. Initially shows like Big Brother and Survivor were the centre of reality TV, but as the novelty of these shows wore off, more and more shows relating to peoples personal problems were produced.

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